Rashidatu Yasmine Abdulai

Head of Busy Business Solutions



Rashidatu is an experienced and highly accomplished sales professional with over 16+ years of experience in the telecommunication sector (B2B). She offers a distinct advantage to businesses that are pushing boundaries in emerging and mature markets. She has driven above-market YoY revenue growth, customer experience, KPIs improvement to position Departments at number one. Having worked in various senior management roles at Vodafone Ghana and Millicom Ghana Limited. She was the head of sales for SME in Millicom Ghana, where she played a crucial role in starting the B2B Department. Before this, she was the National head of sales responsible for Fixed Broadband in Vodafone, instrumental in starting the FTTH project in Ghana for the first time . She was also responsible for introducing and starting the HVC and customer management units in Vodafone and Millicom.

She holds an Executive MBA in Marketing Management from the University of Ghana, an advanced Diploma from the London Centre of Marketing (UK). A Diploma in telecommunications from Commonwealth (CTO). Post Graduate Diploma in Management Studies from the Institute of commercial management (UK). Certificate in Account management, Presentation and Service management skills from British Telecom consult. (UK). She is a member of the National Association of Sales Professionals and Women in Tech Africa.


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