Busy relaunches its Brand with a New Focus
Busy, 4G LTE provider of the year has relaunched its brand with a new focus and commitment towards empowering Ghanaian youth and entrepreneurs. With the brand relaunch, Busy is taking its vision and commitment a notch higher by focusing on the youth and leveraging on advanced technology to empower the youth and young professionals to realize their dream. With a new tag line, Great Things Happen, Busy’s new outlook will also connect the new busy 4G back to its heritage as an ISP that offers the hub for young and up-coming entrepreneurs to connect to the world, develop business plans, network and kick-start their dreams.
Chief Executive Officer of Busy Praveen Sadalage, says “Busy is launching this new brand with a focus on digital first and with the introduction of mobile digital platform such as My Busy Mobile, an interactive platform that allows customers to track their data usage, top up data, bundle data and control their data usage. There is also the Web self-care app which allows customers to interact with busy but on their laptops or desktop”, he said. According to Mr Sadalage, the new focus on youth and young professionals stems from Busy’s commitment to ensure that its advanced technology are maximised to contribute extensively in meeting their aspirations.
“When we launched our three-pronged youth strategy with the unveiling of our JUMP platform at the end of last month, it was to signify our intentions to operate in a space where the majority of Ghana’s population are and to offer them an incredible access to materials that will inure to their professional and individual growth, this relaunch further accentuates that initial commitment”, the CEO added.
Chief Marketing Officer of Busy, Michael Fitzgerald disclosed at the launch in Accra that Busy will also be launching a new mobile interactive app known as Chat+. This will be free for all busy customers as it will allow them to chat, call, share pictures, videos, etc with friends and loved ones. Businesses will also be able to use Chat+ in the same way Closed User Groups (CUG) are deployed to cut down on expenses and use as customer service channel to engage and interact with their clients.
Michael Fitzgerald added that “in line with this view vision, Busy, is also rolling out several innovative products and services. Such as the “3 paddies” – here customers are to recommend a minimum of 3 friends. When any of these three friend join Busy, the person who did the recommendation will receive free data and these new friends who just joined Busy, will get to buy the Busy starter pack at a very discounted rate which will come with a lifetime offer”.
Busy recently launched the JUMP online interactive portal with 4 content on education, entrepreneurship, lifestyle and self-improvement category to empower the youth; while offering fresh graduates internship opportunities with a chance for full term employment.
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